Uniki - intelligent media development

Augmented reality trend in marketing

admin — Tue, 25 May 2010 10:31:53 +0000

This year Augmented Reality (AR) is becoming huge hype worldwide. We have seen first creative solutions by most forward looking and innovative marketing people.

AR is a way to link physical world to the virtual world, whether trough markers or gesture recognition. Simply put it ads rich media (video, 3d…) to live video picture of reality. AR comes at different levels: from simple physical world hyper linking to sophisticated augmented vision. In broadest sense of view we could account well known bar codes system or systems of image recognition such as company logo as AR that link to the website for more information or video. The hottest trend right now is the marker based AR connected to graphics on top of web cam live video, basically the first level of AR. Emerging trends are mobile device AR, followed by 3D object recognition and connected to GPS.

Next big thing will be markerless AR linked to 3D object, gesture, person or movement recognition. This is still in development but you can se some in UNIKI projects. As a technological specialist in intelligent media UNIKI has already been working on projects using augmented reality in past year. UNIKI has developed AR projects at first level (markers) and future levels (gesture recognition).

UNIKI is looking forward to develop augmented reality according to your needs uniki/augmentedreality.

Some hot international campaigns:
Toyota IQ
Benetton catalogue
Tissot watches

UNIKI at 7th Day of Project Management

admin — Wed, 14 Apr 2010 17:16:22 +0000

On 15th of April at Faculty of Economics Young project managers section organize traditional 7th Day of Project Management where interesting guests will present mainly theoretical and practical knowledge of project management. We are glad that UNIKI will be one of guests sharing their story to young futur project managers and students.

UNIKI shares the story of success with students at Fanfara

admin — Wed, 14 Apr 2010 08:50:38 +0000

UNIKI will share the story of success at FANfARA, the only student marketing conference in Slovenia, on 14th of April 2010 at Gospodarsko razstavisce, in lesture Successfulness of young people – an everlasting question? along with stories from Tibor Klajnscek (Zootfly) and Petar Vasic (Sosed).
Fanfara has a mission to make outstanding marketing experts deliver quality practical knowledge to young people who want to be up to date as well as steps ahead of other students. Members of Students Section of Marketing Association of Slovenia are organizing the event for the third time in a row. They are a group of students who are passionate about marketing as well as open minded when considering marketing skills. You can read more about them at www.ssdms.si.

More in English: http://www.fanfara.net/o-fanfari/english/
More in Slovene: http://www.fanfara.net/uspesnost-mladih-%E2%80%93-vecno-vprasanje/

Media on UNIKI: They did what James Bond only desires

admin — Wed, 03 Mar 2010 14:50:47 +0000

Main Slovenian financial daily newspaper Finance has published one of the cover stories on UNIKI in category Lomilci krize ( eng. recession breakers) titled: They did what James Bond only desires, written by Mateja Bertoncelj.

Article at: http://www.finance.si/273003

Other media:

http://www.si21.com
http://www.racunalniske-novice.com
http://www.marketingmagazin.si
http://www.mojmikro.si
http://www.sloportal.net
http://www.ecetera.si
http://www.preberi.si
http://www.itnovice.si
http://www.geeko.si
http://www.racunalniske-novice.com
http://www.slowwwenia.com
http://www.spletarna.net
http://www.erevija.com

UNIKI partners with eDition for Publishing Expo 2010

admin — Mon, 22 Feb 2010 20:37:59 +0000

Publishing Expo – the must attend event for anyone working in the changing world of publishing - will take place at Olympia, London from 24th – 25th February. UNIKI will present their solution for Magazine page flipping without a single touch uni.flip together with partner Citadela and their advanced technologiy for digital magazines eDition.

Publishing Expo combines a showcase of suppliers demonstrating exciting new products with a free education programme incorporating seminars, workshops and demonstrations, all offering the latest up to date information. It attracts thousands of publishing professionals involved in producing magazines, newspapers, brochures, newsletters, directories and catalogues – covering print, digital, electronic and online. It offers the latest ideas, the contacts, the products, the services and solutions to enable publishing teams to compete effectively in their markets. This year Expo will feature more exhibitors, more seminars and workshops – and more visitors, all coming to do business at what is the UK’s only dedicated exhibition for publishing professionals.

Looking forward to see you!

More info: http://www.publishing-expo.co.uk

UNICA General Assembly 09 announced 2nd place award for UNIKI in Paris

admin — Tue, 10 Nov 2009 12:55:10 +0000

UNICA Entrepreneurship Competition finals were held during UNICA General Assembly in Paris on 5th and 6th November 2009. After three-stage business plan evaluation and one hour long presentation, technology demonstration and Q&A session in front of jury, UNIKI was awarded second place among three European finalists and received an award of 10.000 EUR.

UNIKI business plan submitted by University of Ljubljana and Ljubljana University Incubator, was selected as one of the three finalists from a broad competition of business plans of European universities. Other two finalists were web service HeyStaks (University College Dublin) which won the first place, and company specialized on the development of medical devices Paraelectrics (Freie Universität Berlin) which came third. The award of 35.000 EUR in sum was awarded by Cyprus Research Promotion Foundation.

Sponsored by the Cyprus Research Promotion Foundation

UNIKI among three finalists of UNICA Entrepreneurship Competition

admin — Thu, 29 Oct 2009 19:04:54 +0000

We are proud to announce that UNIKI was selected as one of the three top finalists in the European UNICA Entrepreneurship Competition. The finals will be held on 5th and 6th of November in Paris at the UNICA General Assembly 2009.

University of Ljubljana entered the competition with business plan from Slovenian young company UNIKI Intelligent media development to UNICA Entrepreneurship Competition early this year. First UNICA Entrepreneurship Competition for Students and Young Researchers is sponsored by the Cyprus Research Promotion Foundation. The competition will run every two years and every member University is allowed to nominate one participant team. The awards will be accompanied by a commemorative plaque and a monetary prize in total prize value of 30,000 Euro.

This week the three finalists were announced selected among European Universities. On Thursday, 5th of November, team UNIKI – Mija Lorbek, Borut Kumperščak, Primoz Rome and Live Lacko – will try to convince the UNICA Steering Committee through 20 minute interactive presentation. The winners of the first edition of the event will be announced at the UNICA General assembly of 2009, that will be hosted by Université Pierre et Marie Curie, Paris, 6th November 2009.

Fingers crossed for University of Ljubljana and young Slovenian company UNIKI!

Media coverage:
Gazela, Dnevnik
Dnevnik
Delo
Finance

Make your own interactive cookie without touch

admin — Fri, 03 Apr 2009 14:43:35 +0000

In the next few months you can make your own cookie without touch in the NLB shopping window at one of the most busy streets of capital Ljubljana – Čopova ulica. With a little effort you can choose among three different models, three different flavors, and three different sprinkles only by raising your hand. Did you manage to master UNIKI move or do you still stick to classic interfaces as mouse or keyboard?

[flashvideo filename=http://www.uniki.si/blog/wp-content/uploads/2009/04/interaktivna-nlb-copova-ulica.flv /]

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KlikTV without touch at SOF

admin — Fri, 03 Apr 2009 14:35:28 +0000

Touchless UNIKI magazine browsing at Festival SOF for KlikTV.

UNI.list KlikTV

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The top 10 digital signage trends for 2009

admin — Tue, 03 Mar 2009 11:58:16 +0000

Digital Signage Association (DSA) published The top 10 digital signage trends that will shape the market of digital out-of-home market in 2009. According to Keith Kelsen, chair of the Content Committee for the DSA, one of the huge trends will be interactivity with cell phones, touch screens, floor screens, window touch screens and gesture-enabled interaction. “Interactive technologies will propel the industry to enhance new consumer experiences, because the engagement of the consumer adds tactile to visual, and helps to create an emotional connection with the brand and product,” says Kelsen. Furthermore measurement of data collected from interactive solutions, will give another powerful asset in the form of market intelligence and direct consumer feedback for marketers and agencies.

The other forces that will determine the development of DOOH are: Focus on content not hardware; Traditional broadcasters getting into marketplace; Agencies awaking to the power of market; Brands shifting money to this market from traditional TV; Cross-platform and interaction with cell phones; Cost of displays is entering next phase of cost down; Consolidation and failures will continue; Growth for the industry is positive despite recession; Data-driven content or ad search (metadata matched for the right time, place, target and behavioral attitudes).