This year Augmented Reality (AR) is becoming huge hype worldwide. We have seen first creative solutions by most forward looking and innovative marketing people.

AR is a way to link physical world to the virtual world, whether trough markers or gesture recognition. Simply put it ads rich media (video, 3d…) to live video picture of reality. AR comes at different levels: from simple physical world hyper linking to sophisticated augmented vision.  In broadest sense of view we could account well known bar codes system or systems of image recognition such as company logo as AR that link to the website for more information or video. The hottest trend right now is the marker based AR connected to graphics on top of web cam live video, basically the first level of AR. Emerging trends are mobile device AR, followed by 3D object recognition and connected to GPS.

Next big thing will be markerless AR linked to 3D object, gesture, person or movement recognition. This is still in development but you can se some in UNIKI projects. As a technological specialist in intelligent media UNIKI has already been working on projects using augmented reality in past year. UNIKI has developed AR projects at first level (markers) and future levels (gesture recognition).

UNIKI is looking forward to develop augmented reality according to your needs uniki/augmentedreality.

Some hot international campaigns:
Toyota IQ
Benetton catalogue
Tissot watches

On 15th of April at Faculty of Economics Young project managers section organize traditional 7th Day of Project Management where interesting guests will present mainly theoretical and practical knowledge of project management. We are glad that UNIKI will be one of guests sharing their story to young futur project managers and students.

UNIKI will share the story of success at FANfARA, the only student marketing conference in Slovenia, on 14th of April 2010 at Gospodarsko razstavisce, in lesture Successfulness of young people – an everlasting question? along with stories from Tibor Klajnscek (Zootfly) and Petar Vasic (Sosed).
Fanfara has a mission to make outstanding marketing experts deliver quality practical knowledge to young people who want to be up to date as well as steps ahead of other students. Members of Students Section of Marketing Association of Slovenia are organizing the event for the third time in a row. They are a group of students who are passionate about marketing as well as open minded when considering marketing skills. You can read more about them at www.ssdms.si.

More in English: http://www.fanfara.net/o-fanfari/english/
More in Slovene: http://www.fanfara.net/uspesnost-mladih-%E2%80%93-vecno-vprasanje/

Main Slovenian financial daily newspaper Finance has published one of the cover stories on UNIKI in category Lomilci krize ( eng. recession breakers) titled: They did what James Bond only desires, written by Mateja Bertoncelj.

Article at: http://www.finance.si/273003

Other media:

http://www.si21.com
http://www.racunalniske-novice.com
http://www.marketingmagazin.si
http://www.mojmikro.si
http://www.sloportal.net
http://www.ecetera.si
http://www.preberi.si
http://www.itnovice.si
http://www.geeko.si
http://www.racunalniske-novice.com
http://www.slowwwenia.com
http://www.spletarna.net
http://www.erevija.com

Publishing Expo – the must attend event for anyone working in the changing world of publishing - will take place at Olympia, London from 24th – 25th February. UNIKI will present their solution for Magazine page flipping without a single touch uni.flip together with partner Citadela and their advanced technologiy for digital magazines eDition.

Publishing Expo combines a showcase of suppliers demonstrating exciting new products with a free education programme incorporating seminars, workshops and demonstrations, all offering the latest up to date information. It attracts thousands of publishing professionals involved in producing magazines, newspapers, brochures, newsletters, directories and catalogues – covering print, digital, electronic and online. It offers the latest ideas, the contacts, the products, the services and solutions to enable publishing teams to compete effectively in their markets. This year Expo will feature more exhibitors, more seminars and workshops – and more visitors, all coming to do business at what is the UK’s only dedicated exhibition for publishing professionals.

Looking forward to see you!

More info: http://www.publishing-expo.co.uk

UNICA Entrepreneurship Competition finals were held during UNICA General Assembly in Paris on 5th and 6th November 2009. After three-stage business plan evaluation and one hour long presentation, technology demonstration and Q&A session in front of jury, UNIKI was awarded second place among three European finalists and received an award of 10.000 EUR.

UNIKI business plan submitted by University of Ljubljana and Ljubljana University Incubator, was selected as one of the three finalists from a broad competition of business plans of European universities. Other two finalists were web service HeyStaks (University College Dublin) which won the first place, and company specialized on the development of medical devices Paraelectrics (Freie Universität Berlin) which came third. The award of 35.000 EUR in sum was awarded by Cyprus Research Promotion Foundation.

Sponsored by the Cyprus Research Promotion Foundation

In the next few months you can make your own cookie without touch in the NLB shopping window at one of the most busy streets of capital Ljubljana – Čopova ulica. With a little effort you can choose among three different models, three different flavors, and three different sprinkles only by raising your hand. Did you manage to master UNIKI move or do you still stick to classic interfaces as mouse or keyboard?

[flashvideo filename=http://www.uniki.si/blog/wp-content/uploads/2009/04/interaktivna-nlb-copova-ulica.flv /]

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Touchless UNIKI magazine browsing at Festival SOF for KlikTV.

UNI.list KlikTV

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Digital Signage Association (DSA) published The top 10 digital signage trends that will shape the market of digital out-of-home market in 2009. According to Keith Kelsen, chair of the Content Committee for the DSA, one of the huge trends will be interactivity with cell phones, touch screens, floor screens, window touch screens and gesture-enabled interaction. “Interactive technologies will propel the industry to enhance new consumer experiences, because the engagement of the consumer adds tactile to visual, and helps to create an emotional connection with the brand and product,” says Kelsen. Furthermore measurement of data collected from interactive solutions, will give another powerful asset in the form of market intelligence and direct consumer feedback for marketers and agencies.

The other forces that will determine the development of DOOH are: Focus on content not hardware; Traditional broadcasters getting into marketplace; Agencies awaking to the power of market; Brands shifting money to this market from traditional TV; Cross-platform and interaction with cell phones; Cost of displays is entering next phase of cost down; Consolidation and failures will continue; Growth for the industry is positive despite recession; Data-driven content or ad search (metadata matched for the right time, place, target and behavioral attitudes).

Read more on: digitalsignagetoday.com

Career fair CAREER 08 is the largest and the most prestigious Slovenian career event. We are happy that we are going to be part of this great event. We will participate in the round-table called » When young man has a business.«

Round-table will be held on Wednesday, 26th of November 2008 on Gospodarsko razstavišče.

Resnična resničnost is broadcast for  all who are interested in information technologies that surround us. From small mobile devices and PCs up to large computer systems and databases.

On Monday 3rd of  November 2008 we were invited to attend the show and to share our successful story to all the viewers. We are proud that our voice is spreading around from web up to  television.

To view the broadcast click here.

On Friday, 24^th October 2008, UNIKI will hold the lecture on new possibilities of computer vision in architecture and interior design at ArchiCAD Academy organized by Pilon AEC.

Academy will take place at congress centre Mons, hosting the lecturers on themes that are related to the architectural design and certain areas of the program ArchiCAD. The academy is designed for all those who are interested in using the newest technologies in the field of software in architecture design. Beginners and experienced users will have the opportunity to learn about how ArchiCAD  is used by those who know ArchiCAD for a long time. Besides UNIKI and computer vision, the following themes will be also presented at the Academy:  Advanced engineering or BIM, 3Dart templates for ArchiCAD, ArchiCAD & ArchiPHYSIK, Project ERZURUM 2011 in Turkey, New MEP tool presentation, Most important novelties in ArchiCAD 12, ArchiCAD Tips & Tricks.

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Seedcamp does not only make a great experience and insight to every start-up but also make a great reference. Here are the feedback links we found so far that are connected to UNIKI and Seedcamp finalists:

http://greatapps.blogspot.com
http://www.wisibility.com
Z-Blog
http://mladipodjetnik.si
http://www.agencijanet.si
http://www.seedfinance.de
LUI, Ljubljana University Incubator
www.itnovice.si
Cyberpipe
www.had.si

Our favourite is of course the verdict of John Wilson: “My initial favorites are UNIKI [for the sales potential], Entrip [for the site look and feel] and Basekit [for apparent ease of use].” From Wilson`s mouth to God´s ear!

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• Our Seedcamp 2008 Finalists
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UNIKI is proud to be one of the final 22 teams that will be participating in Seedcamp Week 2008. Companies from around Europe will come to London for a week of intense mentoring and networking, taking place at University College London on 15-19 September.

The Seedcamp Week agenda includes panel sessions and 1:1 mentoring with some of Europe’s most successful entrepreneurs, product developers, designers, marketers, investors, and company builders. Topics include a big picture discussion about growing successful businesses in Europe, how to develop and leverage APIs, how to best use metrics to track growth, and how to build a great team. The panelists come from some of the world’s most recognizable technology companies, like Bebo, Facebook, Google, Last.fm, Lastminute.com, MySpace, MySQL, and Skype, and exciting startups like MOO, Dopplr, and Netlog. Seedcamp was founded to jumpstart the entrepreneurial community in Europe and connects the next generation of developers and entrepreneurs with a top-tier network of company builders – including seed investors, serial entrepreneurs, product experts, HR specialists, marketers, lawyers, recruiters, journalists and venture capitalists. UNIKI team can`t wait to learn from the best!

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Last week UNIKI got thrilling news from Seedcamp: beeing shortlisted as one of the 40 companies to be interviewed by Seedcamp selection pannel, among around 380 companies from 36 countries and 153 cities from six continents represented.

Seedcamp is a London-based startup competition held in London targeted at young entrepreneurs from across EMEA. As Seedcamp founders describe: “The idea is to collect a small group of startups for seed investment, plus the benefits of three months of mentoring, pitching, networking, visibility, investment contacts and feedback.” On 3rd of September we were honoured to have the opportunity to pitch in front of the globally distinguised group of judges from Partech International, Accel Partners, Eden Ventures,Balderton Capital, Index Ventures, Highland Capital Partners, Eagle Ventures, Venrex, Atlas Venture, DFJ Esprit, Wellington Partners, Amadeus Capital Partners and  Founder & Executive Chairman od Seedcamp Saul Klein and CEO Reshma Sohoni.

Afterwards we mingled around with group of very interesting start-up around the Europe, one of them being Screed also published the blog entry www.arcticstartup.com.

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Under the banner of A NEW CULTURAL ECONOMY – The Limits of Intellectual Property the 2008 Ars Electronica Festival will take place from from 4th till 9th September. This most important international Festival for Art, Technology and Society will question the interplay of freedom of information and copyright protection, big profit-making opportunities and the vision of an open knowledge-based society. 

The age of copyright and intellectual property has namely reached its expiration date. A development that already manifested itself in the technical fundamentals of the Internet has reared its head in the actual practices of a young generation of users and is bringing forth a new economy of sharing and open access.A nd this is also a matter of practical, workable regulations governing this new reality, rules whose formulation ought not to be left up to lawyers and MBAs alone.

The 2008 CyberArts Exhibition at the OK Center for Contemporary Art will once again showcase this year’s prizewinning projects in the Prix Ars Electronica’s Interactive Art, Digital Communities and Hybrid Art categories. The Ars Electronica Center will be exhibiting works from the u19 – freestyle computing category and also staging the u19 Animation Festival. The Brucknerhaus will be the setting for an exhibition elaborating on the 2008 festival theme, A New Cultural Economy. Intellectual property and copyright issues will also occupy the focal point of two highly diversified exhibitions on the Linz Art University campus and on Pfarrplatz.

UNIKI technology will be at display at Lentos Museum of Modern Art where exhibition Ecology of the Techno Mind presents a selection of works representing Featuring Art Scene, artists who are deploying technology and science as a means of delving into social reality today. Among the projects’ themes are new media, biotechnology, space exploration and the use of computers in the medical field. Ars Electronica will be featuring works by the following artists and artistic groups: Iztok Amon, Marko Batista, skupina BridA umetnikov Tom Kersevan, Jurij Pavlica, Sendi Mango, Miha Ciglar in Nika Autor, Patricia Ando Cvetkovič,Luka Dekleva in Luka Prinčič, Stefan Doepner iz f18instituta, Tomaz Grom, Janez Janša z Aksiomo, Andrej Kamnik v sodelovanju z Markom Pihlar, Sasa J. Maechtig z Uniki, Octex, Marko Peljhan, Borut Savski, Saso Sedlaček, Irena Tomažin, Polona Tratnik, Tao G. Vrhovec Sambolec, Dunja Zupančič & Miha Turšic & Dragan Živadinov.

More about Festival Ars Electronica: www.aec.at